Birmingham 2007 European indoor championships
The venue
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In recent years, Birmingham has undergone a stunning transformation and its newest developments include the Bullring, one of the most exciting retail experiences in Europe and The Mailbox, which houses the largest collection of designer shops outside of London.

Birmingham Museum & Art Gallery, Symphony Hall and the city's three main theatres are all within walking distance of the NIA.

The city is located in the heart of the West Midlands and is the region's capital. It is 30km from Stratford-upon-Avon, birthplace of William Shakespeare and closer still is the historic town of Warwick, which houses Britain's largest and best preserved medieval castle.

For more information about the city visit

City of Sport

Birmingham is a world class sporting city and has staged more sporting Championships than any other UK city. Download the fact sheet to find out more about Birmingham's sporting achievements (pdf)

If you?re interested in some of the other sporting action in the city then why not try Aston Villa FC to watch Premiership football.  Or if you want to see the race for who?s going to get promoted to the Premiership then take a trip to either Birmingham City or West Bromwich Albion for Championship football.

Warwickshire County Cricket Club also play their home games in the city, nicknamed the Bears, they can be found at Edgbaston cricket ground which also plays host to test matches in the summer.

The NIA itself is also home to many other major sporting events throughout the year including

Yonex All England Badminton Championships   - 6-11 March 07
Holsten Premier League Darts - 3 May 07
International Netball Second Test Series - 15 May 07
Harlem Globetrotters - 18 May 07
Midland Masters Football - 16 June 07
ITF World TaeKwon-Do Championships - 2-7 August 07


A Warm Welcome

""The location of the NIA, with its attractive canalside setting at the heart of Birmingham's nightlife and entertainment quarter, means that it is perfectly placed to soak up the city's café culture and party atmosphere.

The Local Organising Committee will be building on the successful partnerships with bars and restaurants, clubs and shops to give all visitors to the Championships the warmest possible welcome.

Brindleyplace in the heart of Birmingham

Brindleyplace is a popular waterfront location, with a selection of 30 restaurants, cafés, bars and shops catering for all tastes..A host of renowned establishments from All Bar One, Bank and Café Rouge rub shoulders with independent outlets including Thai Edge, Cielo and Ethos Urban. Visitors can enjoy a romantic meal for two or share a bottle of wine with friends, while many venues are family friendly and will happily accommodate your needs with dedicated children?s menus available. And, that?s even before you?ve considered being entertained at the National Sea Life Centre or Ikon Gallery, which combine to make Brindleyplace a hotspot among city workers and visitors to Birmingham.Make the most of the choice on offer at Brindleyplace with the Loyalty Card scheme. Loyalty Cardholders can save from 10 per cent off the price of a meal at participating restaurants, with savings also to be made on other services at Brindleyplace. For that special occasion, the Brindleyplace Voucher Scheme means you can now treat someone special (or yourself) to an unforgettable experience at Brindleyplace. The Brindleyplace Loyalty Card and Voucher Scheme can be redeemed against any participating retail, leisure or accommodation offering. You?ll find full listings of the restaurants, cafés, bars, shops, leisure and accommodation at

Fun for all the family at Cadbury World

Chocalate pouringCadbury World in Bournville, Birmingham is choc full of fun for all ages. That?s why half a million chocolate lovers visit each year discovering the history, the making and the magic of chocolate.

There are two new attractions to Cadbury World this year called Purple Planet and Cadbury World Essence. Purple Planet is a state of the art interactive exhibition, where you will experience chocolate like you never have before. Chase a Cadbury Creme Egg, see yourself moulded in chocolate, grow your own cocoa beans and wonder in amazement as it rains chocolate.

Cadbury World Essence lets you go back in time to witness the creation of the Cadbury Dairy Milk. Then choose your own extra special taste sensations. From popcorn to biscuit pieces the choice is endless as warm liquid chocolate is added make up your unique Cadbury creation.

New for May will be a Bournville Heritage Centre where you will be able to learn about the Bournville Village and the ?Factory in a garden? and how the Cadbury brothers realised their vision to improve working and living conditions for the community.

Plus you can watch skilled chocolatiers at work in the demonstration area, enjoy a magical ride through an enchanted chocolate wonderland and visit the World?s biggest Cadbury Shop. Cadbury World really is a scrumptious day out.

Telephone for details or visit

You can purchase tickets online or by calling (Opening and Closing dates and times may vary so do check for details)
Cadbury World, Linden Road, Bournville, Birmingham, B30 2LU

Beyond Birmingham

Just a few miles outside of Birmingham city centre, the West Midlands region offers plenty to cater for all interests and tastes. From the rolling beauty of the Malvern Hills, to the vibrant shopping facilities of Birmingham, from the magic of Shakespeare?s Stratford to the industrial heritage of the Black Country, from the culinary offers of the Balti belt to Ludlow?s Michelin stars ? the West Midlands Region offers a diversity of landscapes, people, food, drink and attractions.You can be amazed by the UNESCO World Heritage site of Ironbridge Gorge, rediscover the grand age of steam on the Severn Valley Railway, throw pots at Wedgwood in Staffordshire, be incarcerated in Warwick Castle?s mediaeval dungeon, experience the ultimate chocolate sensations at Cadbury World in Birmingham, meander on the extensive waterway network or experience exhilarating rides at the theme parks of Alton Towers or Drayton Manor.Follow the Olympian trail in Much Wenlock, the birthplace of the modern Olympic games; play 18 holes at The Belfry four times host to the Ryder Cup or trace the heritage of Lawn Tennis which was first played in Birmingham in 1865.Whether you?re in the mood to explore, to experience, to relax or to discover - the West Midlands region has the answer you?re looking for to provide you with great days out. Visit for more information.

  © BCC 2006